
Finally the much anticipated meeting happened. Our Clinica Latino team left Quinto early Tuesday morning and were met by Daniella Austidillo Marketing Manager and Dr. Fausto Austidillo. After a short ten minute drive to the hospital, we were treated to Cuenca’s hospitality where our clients had arranged a hearty breakfast. Once we were fueled up, our clients led by Clinica Latino’s CEO took us on a two hour tour of the hospital. Here, we not only got to experienced the very luxurious VIP rooms, but also had access to the CEO and were able to ask him many questions regarding operations at the hospital.

After our tour we regrouped in one of the hospitals conference rooms and continued our discussions on what the opportunities were at Clinica Latino. Listening to the doctors about the vision for Clinica Latino was inspiring. Our take away from this meeting was that we were not going to ‘fix’ all the issues facing the hospital, however if we focused on one area e.g producing a strategic marketing plan, we would be on the right track!

After our morning discussion we were treated to lunch at one of the top 5 restaurants in South America, Tiesto’s! All we could say was “barriga llena, corazon contento.” – Our bellies were full and our hearts were happy.



















